FAIR MARKETPLACE for Lenders that Consumers Can TRUST

• Tactics used by unethical lenders ("bait & switch" or "surprise fees") make consumers wary, and make it hard for ethical lenders to compete
• Loan.com is designed to help ethical lenders
• In our "trusted marketplace," lenders agree to a code of behavior - consumers are confident in the lenders to whom they are introduced
• The result is a fairer marketplace for lenders, with consumers who have more realistic expectations

EFFICIENT Marketing for Lenders

• Site design is simple and easy to navigate - only 1 click to see a lender list
• Lenders are highlighted in three ways - Ethical Lender Rate Directory, Loan Analyzer, and Loan Comparator
• Lenders only pay for clicks on listings, not page views
• Targeted placements bring lenders to consumers at best moment for action
• Loan.com is uncluttered (no obtrusive ads and fewer competitors) so there is a much greater chance you'll appear on the first page

CONVENIENCE for Lenders

• Control click count, budget, and overall campaign from admin tool
• Track each state or individual listings, and update rates whenever desired
• Back-end system enables easy management of advertising spend